How Media Works...

My journalistic career as it is sometimes laughingly called has had many low points but I'm pleased to say that at least it will never plumb the barrel-scrapingly awful depths of an email I got earlier today.

Apart from the fact that what it suggests is an awful idea, it should also give non-media folk an idea of how the desperate quest for celebrity works and what depths some folk will sink to in order to keep their talent-free zone faces in the limelight.

The email reads as follows:

'Never underestimate the power of sisterhood' says Lauren and Nicola Goodger from hit ITV reality TV series - The Only Way is Essex.

TOWIE's most famous sisters, Lauren and Nicola Goodger are to recreate the looks of some of the worlds most iconic sisters in an exclusive media shoot.

Successful sisters go back generations; think Joan and Jackie Collins in the 80s, Kylie and Dani Minogue in the 90s and what would the noughties be without Kate and Pippa Middleton?

Regardless of the decade, the support and solidarity of sisterhood is what has helped make these women successful, which is why ‘The Only Way Is Essex’s’ sisters Lauren and Nicola Goodger are looking to recreate the looks of some the worlds most iconic sisters in an exclusive photo shoot.

'Team Goodger' are rapidly proving a force to be reckoned with here in the UK and this iconic photo shoot is set to put these two sisters on the map as the sisters who will be 'doing it for themselves' in next decade.

We're looking for one media outlet who would like to commission this exclusive photo shoot and interview.

I fear for humanity. It's fin de siecle time and these are the vinegar strokes.