Job description: art department
Duties: In the 1970s it was easy to spot potential kiddy-fiddlers or other sexual deviants. They were usually men with glasses who wore long coats and spoke in soft voices. They were also kind to their mothers. If they hadn't killed them.
But in this age of cyber-space wizardry and cultural homogeneity it's much more difficult to know what you're dealing with. And it's the same with art department people. Like paedophiles they come in all shapes and sizes and they're generally pretty tough to spot and it's even more difficult to understand the amount of utter bilge they come out with.
So here's a test to help you spot them and also see if it's the career path for you.
1) Do you understand the concept of a deadline?
a) Yes.
b) Does it have to be a deadline? And does it have to be in that colour? If we had a few more days we could make it a really aesthetically pleasing deadline. We go to press today? How about I get it to you next week? With new pictures? And a new design?
2) You have a problem to solve that has a straightforward solution. Do you?
a) Solve it in a systematic and intelligent way that ensures your deadline is met?
b) Throw a huge hissy fit like a pre-menstrual teenager, go cry in the toilets for an hour, refuse to do any work until everyone accepts you are 'creative' and have a right to be temperamental, then consult some feng shui manual before begrudgingly completing the task with a face like a slapped arse.
If you've answered 'a' then you are probably quite sane and should never consider a career in the media. Go learn a proper trade. If you answered 'b' start learning the latest design package now. You're destined to be an art desk diva. Well done.
Salary: You deserve every penny. Not.
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