In my life as a professional word butcher, I get sent all sorts of PR rubbish from idiots aiming for publicity. But I fear this is a new low with a plug for an adultery website masquerading as scientific research.
Enjoy, particularly if adultery is your thing. And, yes, I do realise I am sort of promoting this nonsense but it's through astonishment rather than acceptance.
Huge rise in UK female infidelity, says AshleyMadison.com
* Over 1m UK members have joined AshleyMadison.com, the world’s largest extra-marital dating site
* 51.2% rise in women sign ups to AshleyMadison.com over past 12 months
* 84% of adulterous women don’t want to leave husband
* Profile of an adulterous woman revealed
Ashley Madison.com, the world’s largest extra marital dating site, now has a UK membership of more than 1,000,000, fuelled by married women joining the site. There has been a 51.2% increase in female sign-ups in Britain over the past 12 months alone – all seeking an affair outside marriage.
A survey of 2,683 AshleyMadison.com women members reveals unique data on the changing face of female infidelity in this country.
The profile of a typical adulterous woman is someone in her 30s or 40s, who’s looking for a long term relationship extra to marriage. She’s had one or two affairs so far, lasting three months or more, she’s in love with her long term husband or partner and doesn’t want to leave him – but she feels emotionally neglected. So she’s looking to fulfil her needs outside marriage and actually believes that her affair/s make it easier to stay in the marriage.
‘Our data is a unique resource used by academics worldwide, there’s no other way to gather information on infidelity,’ says Noel Biderman, founder of AshleyMadison.com. ‘For instance, the fact that the female demographic is getting older in the UK as adulterous women are now most likely to be in their 40s. It seems that women are stepping into the male arena when it comes to infidelity.’
Around 44% of AshleyMadison.com UK members are women, higher than the global average of one third women to two thirds men. The only other country with a similar pattern is Australia.
More from the AshleyMadison.com Female Infidelity Survey:
What are you looking for in your affair?
Long term relationship, extra to marriage 70%
One night stand/s 21%
How many affairs have you had?
3 – 37%
2 - 29%
Would you leave your long term partner if you could?
AshleyMadison.com was founded by Noel Biderman in Canada in 2002 and is the fastest growing social network after Facebook, Currently the site has 1,106,224 UK users and over 27 million in 38 countries globally.